Polar
Print, Campaign, Electrical Appliances
Polar – a national home appliance brand in India – is a name that has found a space in every Indian home. This trusted and leading online home electrical appliances manufacturer spells excellence in its vast domestic appliance spectrum.
The coolest fan ever: that's what Polar envisioned — to show their range of fans as not only sleek and modern in design but also one that delivers an exceptionally cool breeze. The brand wanted to capture the essence of Polar's wind power as refreshingly cool while also maintaining a strong brand recall.
To showcase the coolest fan, we simply developed a cool campaign "Polar Ko Bhi Hai Polar Pasand". A simple yet impactful idea where we creatively portrayed Polar bears enjoying the power of Polar fans. This campaign not only highlighted the fan's cooling capabilities but also cleverly played with the brand name, seamlessly reinforcing Polar's identity as a leader in pioneering comfort.