Linc
Print & Digital, Campaign, Stationary
Linc Pens - India's leading stationery brand - has earned its place as a functional, reliable, high-quality writing pioneer. Among its wide range of products, the Linc Pentonic has risen to prominence as a market leader, celebrated for its sleek design and exceptional writing performance.
We had tap into the festival of Durga Pujo in West Bengal and create a striking campaign by highlighting the role of a pen during the festive season. The campaign sought to position Pentonic as an indispensable tool in the hustle and bustle of Pujo preparations.
We conceptualised the campaign through a series of captivating ink illustrations that vividly captured the energy and excitement of the Pujo rush. From noting down one's extensive shopping list of Pujo essentials to signing the grand Bhog coupons - each illustration showcased different scenarios where the role of a Pentonic pen became integral. With 'Pujor Tonic Pentonic', we conveyed how the presence of a pen helps to elevate the enthusiasm of everything Durga Pujo.