The Prana Homes
Branding, Brand identity, Home Decore
With a commitment to bringing heart into the home, Prana Homes crafts aesthetically clutter-breaking furniture, accessories, and games with spiritual mindfulness and dedication that in turn harmonises one’s everyday life.
Prana Homes sought to position themselves as the life force behind mindful, quality living spaces while reflecting their commitment towards inclusivity.
The brand image revolved around the free-flowing nature of life. Life itself is a flow, everything living has its own rhythm, from the meandering course of rivers to the intricate veins of a leaf and the steady beat of a heart.
To capture this essence of “flow”, we designed the brand logo in a signature-style format, incorporating elements of a loop, that captured the rise and fall, and the calm behind a non-linear journey called life. To bring the brand’s ethos to life, we chose a soothing palette of pastel blue and brown, representing the vastness of the sky and the grounding nature of the earth.
