La Petit Joie
Branding, Brand Identity, Food & Beverage
A homegrown brand on its journey to find and spread the joy that life holds in little things. A sudden summer rain shower, a pretty wildflower on a rocky terrain, and the sweet aroma of a freshly baked dessert. La petit jois aims to capture life’s sweetness and serve them warm in the desert dreamscape.
To bring La Petite Joie’s joyful philosophy to life, we were tasked with creating a brand essence that appeals to a young audience while maintaining a premium image. The goal was to bake the most joyous brand identity possible, one that reflects the little moments that influence our moods and expressions.
To achieve this, we put together the little moments of happiness from everyday life that influence our moods and expressions. We focused on incorporating elements like expressive emoticons within the brand language that connect with the younger generation. We gave them a modern and minimal aesthetic that caters to the young generation.
