Lalbaba
Branding, Brand Identity, Manufacturing
Lalbaba Group is a diversified engineering company with more than 60 years of legacy in the domestic and export markets. With continuous innovation and expansion as their aim, they seamlessly manufacture components required in various segments of the industry and also extend their engineering solutions and products globally.
We were asked to come up with a fresh take on their brand identity – to ensure that a contemporary, traditional yet modern outlook was maintained. They wanted to emphasise on the values of quality, trust, transparency, agility and adaptability while being committed to growth and consistency.
To achieve this, we creatively combined the company’s ideals of trust, transparency, and human connection to develop a visual rendition that encompassed all. The logo was designed in the form of a hand with an embedded tick mark to showcase how Lalbaba group functioned as an entity that was made by the people and for the people.
