Vitadell Healthcare
Branding, Brand Identity, Healthcare
Vitadell is a multi-speciality surgical day-care centre that fosters an environment of love and care. They envision pioneering a new era of healthcare where convenience, compassion, and excellence converge to redefine surgical care. With relentless dedication, they are committed to providing the best patient-centric experience.
The challenge was to design a visual identity for Vitadell that encapsulated the brand’s core values of empathy and portrayed their commitment to prioritising human-to-human interactions in every aspect of care.
Drawing inspiration from nature, we coined the nomenclature Vitadell, where ‘vita’ arrived from the word vitality and ‘dell’ signified a shape of valley. Thereby encapsulating the space of a restorative health centre that was “a valley that nourished vitality.” Building on this concept, we designed a logo unit with their core values at the forefront. By incorporating the ‘V’ from the name along with iconography that symbolises care and a patient-centric approach, we crafted a distinctive and meaningful logo that truly represented Vitadell’s essence.
