Doreme
Branding, Brand Identity, Fashion
Doreme’s rapid growth as a one-stop fashion hub for kids and teens was accelerated by a strategic rebranding solution. Majorly dominant in the B2B segment, the brand required a renowned presence as it aimed to step into the B2C segment.
The brand’s ambitious approach to building a fashion identity that caters to a wide-ranging age group of 0–16 years came with a challenge. Making their mark more recognisable in the immensely congested B2B segment was the first challenge we had to crack.
Enter a one-of-a-kind shade of green! A distinct colour code enabled the brand to become more distinguishable and establish a unique identity while tapping into elements like enthusiasm, fun and joy. Features that distinctly represent teens and kids. The brand’s logo further emphasises this through the visual depiction of a kid in action. Therefore elaborating on the characteristics of active energy and growth.
