Jiya
Branding, Brand Identity, FMCG
Jiya Exim is a prominent manufacturer and global exporter of premium leather goods and accessories. Known for their seamless blend of luxury, durability, and style, Jiya Exim has made a name in the industry for delivering products that meet the highest standards of craftsmanship.
The challenge was to revamp Jiya Exim’s brand identity in order to reflect its stature as a key player in the market. The brand needed a modern and sophisticated identity that would not only align with the high standards of its products but also resonate with the elite clientele it serves.
Our mission was to create a brand image that exudes luxury, trustworthiness, and quality, bringing Jiya Exim on par with the leading names in the industry.
We crafted a new identity for Jiya Exim that elegantly integrated the initial “J” as a tick mark, symbolising the brand’s commitment to trust and unparalleled quality. This design element also reflected the brand’s dedication to sustainable practices, emphasising its role as a responsible leather goods manufacturer.
