Charger Ji
Branding, Brand Identity, Management Solution
Charger Ji – leading the electric revolution with its easy-to-use, end-to-end EV charging solution – were on a mission to empower a greener future. Inspired by US’s EV boom, they discovered that India needed a user-friendly charging solution. Built from the ground up, Charger Ji is a brand that wanted to cater to India’s unique needs – making them the perfect partner for 1.4 billion electric adventurers – and the planet!
Charger Ji’s vision was to create a brand identity that felt approachable and welcoming, reflecting their core values of dependability and friendliness. They wanted their branding to shout out their mission of powering India’s transition to electric vehicles but in a way that felt accessible to everyone.
To achieve this, we focused on the concept of “Ji,” a common term in India used to address someone trusted and respected like a friend, mentor or guide. We incorporated this concept into the visual identiy, blending the “J” of “Ji” with a powerful lightning bolt icon. This visual combination perfectly embodied Charger Ji’s core promise – elevating the brand to that perception of being a reliable friend who keeps your car charged on the road.