Goodwysh
Branding, Brand Identity, Gifting
Goodwysh – a luxury gifting solution brand – was looking out for a brand identity that narrated a tasteful, poetic story. A story that would further go on to narrate the brand’s ideology behind recognising gifting as nothing short of a piece of art.
Goodwysh’s primary requirement of a brand story was developed upon the emotions that are at the core of gifting. Pursuing the brand’s ideology, we had to create a visual identity that encompassed the idea of building an everlasting connection.
The visual mark narrated a story of two people coming together to exchange good wishes – thereby creating an infinite bond with the initials of the brand name embedded within. Together with the wordmark encased within a box, the logo took the shape of a gift box.
