Jewel by Arome
Packaging, Brand Identity, FMCG
Arome is a distinguished Indian brand specialising in premium perfumes and home fragrances, with a unique emphasis on producing alcohol-free perfumes. Inspired by the rich olfactory traditions of the Middle East and Arabic cultures, Arome focusses on introducing a similar level of sophistication and luxury to the Indian market.
In a market where many Indian brands opt for flashy and ornate designs to attract their target audience, Arome sought to differentiate itself by embracing the understated elegance, synonymous with Middle Eastern and Arabic aesthetics. The challenge was to create packaging for Arome’s Jewel series that matched the product’s luxurious and premium appeal and resonated with the target customers.
The name “Jewel” evokes a sense of mystery, allure and timeless elegance. To capture this essence, we delved deep into the enchanting world of Arabian Nights and designed a perfume bottle with a dome-shaped cap, that echoed the iconic architectural elements of the region. The packaging itself featured intricate patterns and colours reminiscent of Persian and Arabian art. The Arome Jewel series stands out as a testament to the brand’s commitment to unparalleled luxury.
