J’LUXE
Branding, Brand identity, Home decore
J’luxe, a modular kitchen manufacturer brand is all about celebrating a progressive journey and crafting a luxurious lifestyle that values both innovation and adaptability. By seamlessly combining the strength of German engineering with Indian sensibilities, J’luxe brings forth designs that cater to the unique needs of every modern Indian home.
J’luxe envisioned a brand identity that reflected their personalised approach and commitment to luxury. They sought a design that not only narrated their story but also exuded the sophistication and innovation they represent.
To capture the essence of the brand, we focused on the idea of a journey. Using the metaphor of a star, we narrated the story of J’luxe and how it creates a luxurious journey. Just as a star sets the path and leaves a lasting impact, J’luxe too defines a progressive journey, one that revolves around creating meaningful experiences and setting a benchmark in luxury.
Since J’luxe embodies the concept of bringing out the “you” in luxury, we reflected this in the brand identity by highlighting the “u” in J’luxe. This subtle design element reinforced the brand’s commitment to personalisation and exclusivity. The sophisticated palette of wheat and a dark greyish-blue elevated the tones of comfort and elegance, thereby bringing the essence of J’luxe to life.
