Merlin
Print, Campaign, Realty
SPACE to play
Merlin Group - East India's leading real estate conglomerate - has been shaping quality residential and commercial spaces for nearly 40 years. Headquartered in Kolkata with a presence in major cities, Merlin RISE symbolizes their vision of 'Homes for all' and a commitment to bold, new beginnings as Eastern India's first Sports Republic.
Our task was to promote Merlin's new project – Rise – through a direct campaign that focussed on their feature of offering big, expansive spaces.
To capture such a biggggggg idea, we created the "this biggggggg" campaign. We used the phrase "this biggggggg" which is used to emphasise something truly enormous. This concept helped creatively highlight the vast spaces offered by Rise – not just in size, but as places where you can relax, play, be happy, and truly be yourself. Through impactful visuals, we creatively illustrated both the vastness and the welcoming nature of Rise, making its biggggggg quality stand out.
