Pioneer
Branding, Brand Identity, Stationery
For over 40 years, Pioneer has built a strong presence in the minds of its target audience, owing to their reliable product features – great quality notebooks, 60 GSM thickness paper and longevity – thereby emerging as a leading notebook brand. With a commitment to maintaining the utmost transparency, Pioneer has established itself as a stationery brand that is focussed to inspire and propel the dreams of doers.
The brand that seeks to empower the dreams of aspiring future leaders, wanted to craft a unique visual identity for themselves. Their vision was to express the idea of advancing, moving forward and taking a step that would break an existing mould of thinking. Interesting?
To bring their vision to life, we started by looking into the core principles of the brand and the students they serve. When we think of future leaders, we think of the change they can bring about – it is like the start of a new chapter. Thus, the idea of “turning to a new page/starting over on a fresh note” was born. We tried to visually capture this thought through the visual device of a “page flip.” Hence, denoting a vibrant, fresh start for the one who inspires.
