Polar
Print, Communication, Electrical Appliances
Polar is an electrical brand that can be found in the corners of almost every Indian household. This trusted and leading online home electrical appliances manufacturer spells excellence in every type and kind of domestic appliance spectrum.
Our challenge was to make something as mundane as a product catalogue truly stand out creatively.
We wanted our catalogue to be known and judged by its cover! Thus, we came up with a design where the brochure’s title mimicked the shape of a fan, setting the tone for what readers could expect inside. To enhance the reading experience, we introduced creative page breaks between fan categories, keeping the journey through the catalogue quite engaging.
