Shalimar Group
Branding, Brand Identity, FMCG
Shalimar Group, a West Bengal pioneer in the poultry industry, has built its reputation on its four pillars: trust, stability, evolution, and nutrition.
Shalimar Group approached us with a clear vision: to rebrand their visual identity where their core values are reflected symbolically. They wanted to emphasise trust, stability, and a commitment to continuous improvement, all while ensuring their products deliver optimal nutrition.
With our creative wrench, we turned Shalimar Group’s vision into a symbol of commitment. By creating a visual identity that incorporated the four elements of nature – earth, wind, water, and fire -we represented the foundation of their sustainable practices and dedication to quality.
