Visaaya
Print, Communication, Realty
Home is where the heart is, and where the vaastu is — this is the belief that drives real estate giant Visaaya. This real estate brand bears a mission towards crafting homes that don’t just shelter but resonate with the positive energies of vaastu. The focus of Visaaya is to ensure that every corner of your home is thoughtfully designed, so that one’s life unfolds perfect harmony with the principles of vaastu, thereby creating a space where you feel peace and joy.
Vaastu is all about balance — understanding the elemental balance, the balance of natural forces, the balance of layout, measurement, and spatial arrangements. Visaaya wanted to include this idea of balance in the brochure, thereby capturing the essence of structured, well-planned and beautifully designed homes.
To capture the story of walls in pages, we designed a brochure that blends contemporary aesthetics with traditional vaastu principles. In order to mirror the harmony and balance that Visaaya’s homes offer, we designed the cover using natural elements that created a mirroring effect from all sides. A soothing colour palette and minimalist imagery, invited the readers to connect and stay engaged with the brochure while driving successful conversions.
